Joe Gold
creative director
a résumé in depth

  San Francisco, CA


idea guy and ace wordsmith
Writer, editor and strategist, crystallizes ideas, writes headlines that grab readers by the hearts, minds, and ticklish places. A wordsmith who extracts the essence of the message and makes complex technology clear.

Broad 20-year experience as an award-winning copywriter and journalist, ad agency president and creative director, technical writer, software marketing director, radio/TV and Web producer. Directs staff and freelance talent, online content, print copy, direct marketing copy broadcast and Web producer. At home on the PC as in a post-production studio or creative department.

key skills

  • Writing that captures essence. Lean, grab-em-by-the-eyes copy aims real benefits at customers' hearts, minds and ticklish places.
  • Editing clumsy verbiage into lively, benefit-rich copy people can actually read.
  • Translating awkward, jargon-laden passive-voiced techspeak to real English.
  • Focusing strategic information from multiple sources into a compelling story.
  • Commuincating in Web content, advertising, news releases, data sheets, collateral, white papers, catalogs, newsletters, direct marketing, packaging.
  • Managing creative teams and freelance contributors, supervising art directors, selecting and directing talent, field producers and studio engineers.
  • Generating visibility through public relations contacts, tactics and materials.
  • Computing near-nerd in Word, MS Office, Dreamweaver; Photoshop, HTML creation.


  • Pulitzer Prize nomination for "Gay Tucson."
  • First place, series writing, Arizona Press Club, "The Shrinking Desert."
  • Pulitzer Prize nomination for "The Shrinking Desert."
  • First place, short stories, American Pen Women Soul-Making contest, "Malaise."
  • Tucson Tops for radio advertising, Artisoft LANtastic network software.
  • Tucson Tops awards for print, radio and TV issue advertising, "Safe Transportation."

Career highlights (actual chronological order)

  • education
    B.A. Journalism, University of Arizona, Tucson.
    Secondary education graduate study, San Francisco State University, 2003
  • General Assignment Reporter, Arizona Daily Star, Tucson
    Covered full breadth of daily reporting on politics, police, courts, vital statistics and human interest, civil rights, urban planning, technology horizons.
  • President and Creative Director, Gold Images, Tucson
    Advertising agency founder and principal, creative director coordinating freelance artists and technicians; writer, producer, director. Clients in retail, homebuilding, automotive, politics, technology, video, professional practices.
  • Marketing Director, Metro Software, Tucson
    Developed marketing/advertising themes, collateral and news releases, supervised execution. Editorial interest increased sales 160% in six months.
  • Senior Copywriter, Artisoft, Inc. Tucson
    Lead writer for #1 Hot Growth Company. Wrote benefit-oriented trade advertising, newsletters, radio ads, data sheets and packaging for LANtastic networks.
  • Senior Editor,, Mountain View, CA, 1999-2000
    Marketing commentator writing analysis, trends, profiles and commentary on emerging issues of online retail marketing: search engine optimization, wireless, broadband, and emerging companies.
  • Marketing & Technical Writing Consultant, Gold Images, 1994-present
    • Media coordinator for nonprofit Print Debate project launched during 2004 election
    • Web content and production for Applied Materials intranet, Sprint, business school, public relations agency, author, National Writers Union.
    • Created user-friendly documentation for Tucson School District in-house software.
    • Documented Regee voter registration and election software for Pima County, Arizona.
    • U.S. Small Business Administration subcontractor, generated marketing tools for minority-owned businesses throughout Arizona.

Advertising portfolio