copywriter
a résumé in depth

  San Francisco, CA

415.585.5092

joe@goldscribe.com
portfolio: www.goldscribe.com

ace wordsmith, idea guy
Writer, editor and strategist, crystallizes ideas, writes headlines that grab readers by the hearts, minds, and ticklish places. A wordsmith who extracts the essence of the message and makes complex technology clear.

Broad 20-year experience as an award-winning copywriter and journalist, ad agency president and creative director, technical writer, software marketing director, radio/TV and Web producer. Directs staff and freelance talent, online content, print copy, direct marketing copy; broadcast and Web producer. At home on the PC as in a post-production studio or creative department.

key skills

  • Writing that captures essence as it speaks the customer's language with real benefits, compelling detail and made-you-look headlines.
  • Focusing strategic information from multiple sources into a compelling story.
  • Editing clumsy verbiage into lively, benefit-rich copy people can actually read.
  • Translating awkward, jargon-laden passive-voiced techspeak to real English.
  • Commuincating in Web content, advertising, news releases, data sheets, collateral, white papers, catalogs, newsletters, direct marketing, packaging.
  • Managing creative teams and freelance contributors, supervising art directors, selecting and directing talent, field producers and studio engineers.
  • Computing near-nerd in Word, MS Office, Dreamweaver; Photoshop, Fireworks, Quark, Web creation.
  • Working individually and brainstorming teamwork.

awards

  • Pulitzer Prize nomination for "Gay Tucson."
  • First place, series writing, Arizona Press Club, "The Shrinking Desert."
  • Pulitzer Prize nomination for "The Shrinking Desert."
  • First place, short stories, American Pen Women Soul-Making contest, "Malaise."
  • Tucson Tops for radio advertising, Artisoft LANtastic network software.
  • Tucson Tops awards for print, radio and TV issue advertising, "Safe Transportation."

organizations
National Writers Union, Bay Area delegate
Bay Area Editors' Forum

Career highlights (chronological order)

  • education
    B.A. Journalism, University of Arizona, Tucson.
    Secondary education graduate study, San Francisco State University, 2003
  • General Assignment Reporter, Arizona Daily Star, Tucson
    Covered full breadth of daily reporting on politics, police, courts, vital statistics and human interest, civil rights, urban planning, technology horizons.
  • President and Creative Director, Gold Images, Tucson
    Advertising agency founder and principal, creative director coordinating freelance artists and technicians; writer, producer, director. Clients in retail, homebuilding, automotive, politics, technology, video, professional practices.
  • Marketing Director, Metro Software, Tucson
    Developed marketing/advertising themes, collateral and news releases, supervised execution. Editorial interest increased sales 160% in six months.
  • Senior Copywriter, Artisoft, Inc. Tucson
    Lead writer for #1 Hot Growth Company. Wrote benefit-oriented trade advertising, newsletters, radio ads, data sheets and packaging for LANtastic networks.
  • Senior Editor, OneChannel.net, Mountain View, CA, 1999-2000
    Marketing commentator writing analysis, profiles, commentary and trend analysis on emerging issues of online retail marketing: search engine optimization, wireless, broadband, and emerging companies.
  • Marketing and Technical Writing Consultant, Gold Images, 1994-present

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