Joe Gold

 public relations writer
a résumé in depth

  San Francisco, CA


ace wordsmith, idea guy
Writer, editor and strategist, crystallizes ideas in clear, compelling language. Makes complex technology understandable, works with editors and reporters as a true peer as an award-winning and Pulitzer-nominated reporter.

Broad 20-year commnications experience in marketing as advertising agency president and creative director, software marketing director, radio/TV and web producer. Directs staff and freelance talent, online content, print copy, broadcast and Web producer; as at home on the PC as in a post-production studio.

key skills

  • Writing that captures essence. Lean, grab-em-by-the-eyes copy aiming real benefits at customers' hearts, minds and ticklish places.
  • Focusing strategic information from multiple sources into a compelling story.
  • Editing clumsy verbiage into lively, benefit-rich copy people can actually read.
  • Translating awkward, jargon-laden passive-voiced techspeak to real English.
  • Commuincating in Web content, advertising, news releases, data sheets, collateral, white papers, catalogs, newsletters, direct marketing, packaging.
  • Managing creative teams and freelance contributors, supervising art directors, selecting and directing talent, field producers and studio engineers.
  • Computing near-nerd in Word, MS Office, Dreamweaver; Photoshop, HTML creation and design.


Career highlights (chronological order)

  • education
    B.A. Journalism, University of Arizona, Tucson.
    Secondary education graduate study, San Francisco State University, 2003
  • General Assignment Reporter, Arizona Daily Star, Tucson
    Covered full breadth of daily reporting on politics, police, courts, vital statistics and human interest, civil rights, urban planning, technology horizons.
  • President and Creative Director, Gold Images, Tucson
    Advertising agency founder and principal, creative director coordinating freelance artists and technicians; writer, producer, director. Clients in retail, homebuilding, automotive, politics, technology, video, professional practices.
  • Marketing Director, Metro Software, Tucson
    Developed marketing/advertising themes, collateral and news releases, supervised execution. Editorial interest increased sales 160% in six months.
  • Senior Copywriter, Artisoft, Inc. Tucson
    Lead writer for #1 Hot Growth Company. Wrote benefit-oriented trade advertising, newsletters, radio ads, data sheets and packaging for LANtastic networks.
  • Senior Editor,, Mountain View, CA, 1999-2000
    Marketing commentator writing analysis, profiles and commentary and trend analysis on emerging issues of online retail marketing: search engine optimization, wireless, broadband, and emerging companies.
  • Marketing & Technical Writing Consultant, Gold Images, 1994-present
    • Media coordinator for nonprofit Print Debate project launched during 2004 election
    • Web content and production for Applied Materials intranet, Sprint, business school, public relations agency, author, National Writers Union.
    • Created user-friendly documentation for Tucson School District in-house software.
    • Documented Regee voter registration and election software for Pima County, Arizona.
    • U.S. Small Business Administration subcontractor, generated marketing tools for minority-owned businesses throughout Arizona.

Updated 4/21/2013

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