copywriter, editor, tech writer, fiction author, marketing strategy, marcom manager">

A simple idea makes for a memorable message

Presented with an interesting support feature for an otherwise less-than-unique product, Joe Gold developed the concept, headline and copy for this ad, with layout and assembly by Dazai Advertising, who contributed the chameleon's "righteous" remark. A Harvey AD-Q Study found this the the most memorable ad in that month's HP Professional magazine.