Taking on the Golliath of the network software market with useability, scaleability and price.

Upstart Artisoft goes head-on against networking Golliath Novell, emphasizing ease of use, scaleability and price in this ad, one of a series that highlighted users who had converted from NetWare to LANtastic.

As senior copywriter, Joe Gold interviewed Chairman Fanning for this ad, wrote and revised the copy. The theme of converting was set by Artisoft's creative director. Photo shoot and mechanical assembled by Artisoft in-house graphic artists.