Taking on the Golliath of the
network software market with useability, scaleability
Upstart Artisoft goes head-on against networking Golliath
Novell, emphasizing ease of use, scaleability and price
in this ad, one of a series that highlighted users who had
converted from NetWare to LANtastic.
As senior copywriter, Joe Gold interviewed
Chairman Fanning for this ad, wrote and revised the copy.
The theme of converting was set by Artisoft's creative director.
Photo shoot and mechanical assembled by Artisoft in-house