Words as crystalized
Words are as close as we humans come to
thoughts frozen in crystal.
Writing reaches for essence. We reach for
Clarity comes first. Then comes voice, a
me-to-you tone that invites a reader to think. Think about an honest
product with real value.
Joe Gold is a writer, seasoned over more
than 20 years as an award-winning reporter, creative director, technology
visionary, progressive crusader and marketing strategist,
Images was Joe Gold's advertising agency. Today he consults on marketing
strategy and editorial content. Joe has a way with words. He finds
elegantly simple ideas that speak to customers' hearts and minds.
Walk through Joe Gold's portfolio and interactive
résumé. Find well-chosen words in articles, advertising,
product collateral and Web content, always aimed at fostering understanding.
Then contact Joe Gold to weave well-chosen
words into your message.
About Gold Images
Shameless plug for
Lamp Post Motel
by Joe Gold
an Amazon ebook.
About the book, the
original Tucson motel and the author: